3 Lessons Learned From Selling Tech To Corporate Customers

TL;DR: Don’t sell tech to corporate customers.


Getting proper traction for a b2b solution is way different from growth hacking a consumer service. After a year and a half of struggling to sell our personalization and analytics technologies to corporate customers in the entertainment industry, I’d like to share with you the three main lessons we as a team learned in the process. I really wish it was 5 or 10 as they make better headlines but shit what can I say, I only have three for you.